https://www.thepurposeled.com/podcast daily 0.75 2023-02-24 https://www.thepurposeled.com/podcast/fwd-ep001-bonraw monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/9713e58a-f5f4-4712-9bd9-103d40066cd7/Our+founder+1+Mobile.jpg Podcast - Founders with Dreams EP01 - BONRAW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/podcast/fwd-ep002-hownd monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/d095c5bc-a144-4845-a89c-ef290875d6fa/Hownd+Tile+%285%29.png Podcast - Founders with Dreams EP02 - HOWND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/podcast/fwd-ep003-ingenious monthly 0.5 2022-12-05 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1662471770417-N5OIMZF2MOU6HK63LE2D/image-asset.png Podcast - Founders with Dreams EP03 - INGENIOUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/podcast/fwd-ep004-fushi monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/2bca8a5f-ee12-493a-9fd0-e14b74204cf7/Podcast+Tiles+%282%29.png Podcast - Founders with Dreams EP04 - FUSHI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/blog daily 0.75 2023-11-22 https://www.thepurposeled.com/blog/creating-brand-trust-on-amazon monthly 0.5 2022-11-23 https://www.thepurposeled.com/blog/amazon-launchpad-sustainability-accelerator monthly 0.5 2022-02-02 https://www.thepurposeled.com/blog/brand-spotlight-hownd monthly 0.5 2022-10-10 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1e81b09e-8cd6-4e10-9ee9-44cb5943afd4/HOWND+Banner.jpg Blog - Brand Spotlight: HOWND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/f0fb7d9a-ab8e-412e-9e00-30539aafc924/600+x+200.png Blog - Brand Spotlight: HOWND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/e708c90e-5a13-4f5b-9195-c35dd5726c92/HOWND+Mark+%26+Jo.png Blog - Brand Spotlight: HOWND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/blog/faq-seller-central-vs-vendor-central monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/ab47ad23-c04a-4f3e-8f63-df16fe0402ec/Copy+of+Frustrating+Amazon+Q%E2%80%99s+%281%29.png Blog - FAQ: Seller Central vs Vendor Central - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/blog/2022-gift-guide monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/0f46d073-2145-4f92-9660-ebfc26f66355/Untitled+design+%2816%29.png Blog - Our 2022 Gift Guide  - 3. Green People Nordic Roots Apple Complex Moisturiser If you haven’t discovered Green People yet, you need to. They create certified organic self-care products for a variety of different skin types. They have ranges suitable for the whole family, so everyone can experience the nourishing and balancing effects of their natural and organic ingredients. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/9417a4da-b097-4981-b1f2-e7745adf87d7/Laylo1.png Blog - Our 2022 Gift Guide  - 4. Laylo Wines Lot #14: Merlot Who doesn’t love being gifted with a boxed wine? Especially one as beautiful as this. Glass bottles just don’t cut it anymore, so the innovative minds behind Laylo Wines have come up with a sustainable and delicious solution. This wine is masterfully sourced and wrapped in a gorgeous Matisse repro print. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/42eda25a-8a3d-4fbe-8b53-8d021907668b/FIN.jpg Blog - Our 2022 Gift Guide  - 1. Faith In Nature 3 x 100ml Body Wash Travel Gift Set Faith in Nature’s body wash travel sets are an excellent stocking filler idea, the sets are filled with multiple scents and each product is cruelty-free, vegan, and made in the UK. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1e2e5b40-13a3-4f5f-a358-c23351dfaced/Untitled+design+%2815%29.png Blog - Our 2022 Gift Guide  - 2. Fushi Biovedic Radiance Bundle This is one for the natural beauty lovers, Fushi’s range of BioVedic Skincare is developed with a mixture of radiance boosting herbs that help to hydrate and revitalise skin. All the products are sold in 100% recyclable glass bottles and are made with either natural, organic, or wild crafted ingredients. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/be90abe7-a90a-42d9-8288-22caf3791c68/akt.jpg Blog - Our 2022 Gift Guide  - 3. AKT London The Deodorant Balm Give the gift of natural freshness! AKT’s premium natural deodorant was born from an understanding that our underarms deserve better. Made with kind and natural ingredients. You can choose from a range of uniquely sweet and soothing scents, suitable for all genders. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/adc0f702-1aa0-4e13-a2ba-e1c673978550/Tabitha.jpg Blog - Our 2022 Gift Guide  - 2. Tabitha Eve Reusable Make Up Rounds Made with organic cotton and bamboo, Tabitha Eve’s reusable make up rounds are soft and kind to skin. A zero-waste gift that’s perfect for someone who wants to make their beauty routine more sustainable. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/8166f79f-d871-4209-8314-3df46a29d793/Sapling.jpg Blog - Our 2022 Gift Guide  - 1. Sapling Climate Positive Gin What’s better than Gin? Climate Positive Gin. Discover Sapling’s quality gin, a refreshing and zesty spirit with hints of rosemary. And by gifting a stunning bottle of Sapling gin, you are helping to tackle deforestation as +5% of their revenue goes towards rewilding projects. Tell your loved one to take a look at the bottle cap so they can find out which tree their gift planted! https://www.thepurposeled.com/blog/why-should-purpose-led-brands-consider-amazon-in-2023 monthly 0.5 2023-02-24 https://www.thepurposeled.com/blog/shopper-qanda-sustainable-beauty monthly 0.5 2023-03-08 https://www.thepurposeled.com/blog/futureplus-vs-b-corp monthly 0.5 2023-06-09 https://www.thepurposeled.com/blog/purpose-led-brands-and-inclusivity monthly 0.5 2023-06-16 https://www.thepurposeled.com/blog/uk-investors-and-purpose-led-brands monthly 0.5 2023-06-23 https://www.thepurposeled.com/blog/amazon-and-investment-success monthly 0.5 2023-06-30 https://www.thepurposeled.com/blog/beat-prime-day-fomo monthly 0.5 2023-07-14 https://www.thepurposeled.com/blog/amzn-and-agerestricted-products monthly 0.5 2023-07-20 https://www.thepurposeled.com/blog/jerms-brand-spotlight monthly 0.5 2023-07-28 https://www.thepurposeled.com/blog/to-rebrand-or-not monthly 0.5 2023-08-11 https://www.thepurposeled.com/blog/purpose-led-brand-experience monthly 0.5 2023-08-25 https://www.thepurposeled.com/blog/amazon-search-results-page monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/06cdecd2-c5f7-4c49-9c26-f3f8fb916f42/before+after+amazon+feature.png Blog - 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Solution: Sustainable Growth Programme Fushi Wellbeing We met with the Fushi leadership team to talk about their Amazon journey and how ThePurposeLed helped them achieve profitable growth, turning it into a key channel for the brand. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/ad5aac8d-b3b1-45dc-81c6-1dd4434f2a0d/FB+BR.jpg Results - Solution: Sustainable Growth Program BONRAW FOODS Responsibly sourced from over 1,000 small-scale farmers around the world BONRAW sugars now reach more customers on Amazon with ThePurposeLed. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/ac484d5c-88a8-4068-ab9e-2cf115b96c95/1080X1080+27.jpg Results - Solution: Sustainable Growth Program HOWND The Sustainable & Healthy Lifestyle Brand for Dogs saw Amazon Sales Up 800%, new products launched and a full re-brand on the platform with ThePurposeLed. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/4ca16abd-d9cc-435a-973d-dcda17e98dca/Rhythm+FB7.jpg Results - Solution: Sustainable Growth Program RHYTHM 108 Read how Rhythm 108 launched on Amazon and reclaimed its brand experience from unauthorised re-sellers with ThePurposeLed https://www.thepurposeled.com/services daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1628249104568-ANM3MHGWE0G5GV3DM59B/2604276-512.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1628249398719-2H61HCNEM08Q14PJLRPM/Search+Resize+Flipped.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1628249497169-15FF4QP1PP62MJRVA7K7/Maze.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1628249266861-IS2SF4Z6SDDHGAW47WV8/Ac+Support.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/about daily 0.75 2024-03-07 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1624964027731-95XNWEP7PINLU52RNZFZ/Untitled+design+%2818%29.png About ThePurposeLed was founded on a first-hand understanding of Amazon. After more than a decade of launching and building category-leading brands on the platform, the demand to help others to do the same grew steadily from consulting into a full-service agency. The story of ThePurposeLed began in 2015 after Co-Founders Michael and James became friends as their children attended the same baby group. As their families grew so did their use of similar goods and services, exchanging brand preferences as much as parental tips, their shared belief in supporting purpose-led brands became a uniting factor and the founding principle of ThePurposeLed. In 2019 building on James’ growing consulting engagements supporting brands on Amazon, Michael brought his experience growing digital agencies to expand the services and grow the business. As the demand for their services grew, the shared interest in supporting purpose-led brands set the direction for who to work with and ThePurposeLed was launched. ThePurposeLed exists on a belief in making ethical, sustainable & purpose-led brands more visible on Amazon and has been very fortunate to work with a range of brands from a cross-section of categories, all connected by prioritising purpose. https://www.thepurposeled.com/contact-us daily 0.75 2024-05-23 https://www.thepurposeled.com/privacy-policy-1 daily 0.75 2023-01-24 https://www.thepurposeled.com/beginners-guide-amazon-branding daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1626204083217-IL69E0LIHOKSKTJFZF9Z/Resource+Page+Tiles+16x9+Flip.png Beginners Guide: Amazon Branding - Whatever your purpose, the way you tell your story online can make all the difference. https://www.thepurposeled.com/insights-guides daily 0.75 2023-11-13 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1626213723878-P3KX2XJIOKH9DSH02YSG/Climate+Pledge+Friendly.png Insights & Guides https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/5a5cee53-a39f-4991-bb15-e3736c45c746/Copy+of+Our+90-Day+Pilot.png Insights & Guides https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/349db029-e90c-4119-aab0-d106be02f9c0/Copy+of+Our+90-Day+Pilot+%281%29.png Insights & Guides https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/0d3c4cb4-2c78-48a5-99a8-31ddc93f9023/Beginners+Guide+Retaining+Customers+on+Amazon+%281%29.png Insights & Guides https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/deb4e13d-a533-4e25-afb8-b37c69c2df67/1.png Insights & Guides https://www.thepurposeled.com/beginners-guide-amazon-advertising daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1626204083217-IL69E0LIHOKSKTJFZF9Z/Resource+Page+Tiles+16x9+Flip.png Beginners Guide: Amazon Advertising - No longer can you rely solely on SEO & organic traffic to get your products seen. https://www.thepurposeled.com/insights-amazon-climate-pledge-friendly-updates daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1626382110654-VDATCZ9Z97ZAG8ZFHIYQ/Climate+Pledge+Friendly.png Insights: Amazon Climate Pledge Friendly Updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/request-free-category-audit daily 0.75 2023-04-13 https://www.thepurposeled.com/90day-pilot daily 0.75 2023-01-24 https://www.thepurposeled.com/bonraw daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/2e984cd6-ee5e-481a-81ff-78a58b19ec4d/Bonraw+FB.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1634242067930-909PKAC3Q5GTXAIH74A2/Mission+Banner.jpg Bonraw - The BONRAW Story After working for the world´s largest sugar refiner, Elpida Gailani, CEO and Co-Founder at BONRAW, was convinced that there were: “Better ways to get the nation eating better and sweeting better, whilst also putting the environment at the heart. A way we could have our cake and eat it, whilst supporting global communities and their delicious sugars, and preserving the world while we're at it.” As a result BONRAW was born and launched three distinct and delicious sugar alternatives Coconut, Panela and Silverbirch, responsibly sourced from over 1,000 small-scale farmers around the world. All three sugars are award winning and listed in retailers such as Waitrose, Whole Foods, Holland & Barrett and more. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/6b0488fc-8d54-4a1a-aaf1-549fb1cbfa94/FB+BR.jpg Bonraw - History with Amazon BONRAW’s view of Amazon was when done correctly, it could be a platform to generate plenty of brand exposure but the challenge was often profitability. Despite this, they believed it was a platform you had to be on and a good way to increase the visibility of their products and purpose alongside growing the retail presence. In order to better understand the platform for themselves, BONRAW initially launched with a ‘DIY’ approach, going through the process of registering the brand, testing things and learning the backend, a decision they reflect on as an important first step. “Once we hit a brick wall we then brought in a 3rd party consultant to help manage it, they improved what we started, doing some of the heavy lifting and operational side of loading up orders, creation of barcodes and the paperwork that's needed but we weren’t growing. It was then we decided we needed a specialist agency” – Joe Gailani, COO With a good start and direct experience launching on Amazon, BONRAW were clear on what they wanted from a specialist agency to help grow on the platform: “It's a data-led, insight-driven platform, if you don't have access to the right insights you can be operating blind, we needed this to be a key focus for our choice of agency. We needed a partner that could be strategic, not just driving the listings with ad spend. Finally, finding an agency partner that could quickly immerse themselves in our world of natural sweeteners was key.” – Joe Gailani, COO https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/87d1ada8-b9e1-4e63-a8a4-0b88783d8c3e/Untitled+design+%285%29.png Bonraw - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepurposeled.com/hownd-case-study daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/084a8a7c-d91f-4a54-86ca-7d4f9d97f736/Example+of+A%2B+Premium+Content+B.png HOWND Case Study Amazon Sales Up 800% Products Launched & A Full Re-Brand Historically Amazon was far from a key channel for HOWND with legacy issues on the platform and very little progress, it was mostly a source of frustration. Then HOWND joined ThePurposeLed on its Sustainable Growth Programme, involving a full platform re-brand with ongoing strategy, advertising and channel management. The partnership provided substantial Amazon growth for HOWND then a new fulfilment process along with a revision of the product formats has focused HOWND on profitable activity on the channel. Within the first year of working with ThePurposeLed HOWND saw: A record 803% growth in sales with a TACOS of 9%. The re-design of its Amazon brand presence including A+ Premium. The launch of its dog food range with multiple lines becoming top sellers. “Before we joined ThePurposeLed we were not fully aware of the opportunities Amazon held for HOWND products. We had launched on Amazon some time ago but without much success and eventually left it to 3rd parties to sell our products. ThePurposeLed transformed our understanding of the platform and what’s possible. We are very happy so far and confident in what gets discussed for the future of our brand on the platform.” - Mark Hirschel, HOWND Co-Founder For a more detailed read on HOWND take a look at our Brand Spotlight Blog Post here, discover HOWND’s Amazon Storefront here or visit their website dogslovehownd.com https://www.thepurposeled.com/fushi-case-study daily 0.75 2023-01-24 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/2f6793af-7965-4813-8df6-d57134dd51e8/Fushi+FB3.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/9e075069-e8f3-47be-a96f-98acff6da11a/Fushi+FB5.jpg Fushi Case Study - Fushi & Amazon Fushi is an award-winning Ayurveda-inspired health and beauty brand, creating products with pure and ethically sourced ingredients. Fushi had been on Amazon for a long time, while its existing customer base was being well catered for, growth had plateaued as the product range was hard to find for new to brand potential customers. The management of Amazon at Fushi had switched from working with an external agency to managing the channel in-house, after this became unsustainable Fushi once again looked for support from an external Amazon partner. To assess whether joining ThePurposeLed was right for the brand Fushi started on our 90-day pilot, which involved conducting a review of key products, demonstrating what’s possible on the channel while addressing account and product level issues. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1054de8a-597f-4e46-b815-09f921dddb08/Fushi+FB7.jpg Fushi Case Study - ThePurposeLed Solution As part of the 90-day pilot, it was agreed to concentrate effort on a core set of products, enabling us to focus our analysis on the products that would lead to their growth on the channel. “The experience of identifying core products with Fushi was unique as the range of products is so broad and the quality so high - take Fushi Beauty Oils as an example which are of such high-quality and made with only pure ingredients that they qualify as food-grade, meaning that they can also compete against food products.” - James Lovett, Co-Founder, ThePurposeLed The next steps were to get Fushi’s listings into the best possible shape. This would first involve mitigating some of their limitations on the platform, we worked on resolving their platform compliance issues and we consulted with their design teams on how to elevate Fushi’s brand presence, conducting design sessions to create assets that align with platform-specific best practices. Whilst new assets were being prepared, we began planning our advertising activity. Starting by reviewing existing campaigns and refining them based on what is necessary to drive their growth. This also involved building new campaigns that aligned to the findings within our analysis. This research-driven approach to advertising breathed new life into the channel. They were now able to better balance their investments with the profitability of their product ranges. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/720f808c-354b-4516-a5a8-4340d802cbe2/Fushi+FB6.jpg Fushi Case Study - Results of The 90-Day Pilot During Fushi’s 90-Day pilot, we conducted an analysis and made recommendations that have improved the efficiency and profitability of Amazon within its channel mix. Prior to the pilot, Fushi didn’t have the time or expertise to fuel its growth on the channel. Now they have been able to identify their core products, create effective advertising campaigns, and build a channel-specific strategy focused on sustainable growth. Beyond Amazon’s bubble, we have connected Fushi to different partners from businesses that share the same purpose-led values that we do, supporting the growth of a brand we believe in is always at the forefront of all of our minds. As a result of the pilot, Fushi joined our Sustainable Growth Programme, where we are working together on the next steps in the strategy to further increase the visibility and availability of such an amazing range of products. https://www.thepurposeled.com/rhythm-108-case-study daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/42319e01-6974-4c4a-89c8-96f456566c41/Rhythm+FB3.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/9c37bd60-5da0-4af5-a14c-eaab7d7b2ccc/Rhythm+FB6.jpg Rhythm 108 Case Study - Rhythm 108 & Amazon Through its hertitage Rhythm 108 uses Swiss tradition and modern nutritional wisdom, to create treats made slowly and by hand by a dedicated team of world-class Pâtissiers in its Swiss bakery. In recent years vegan products and vegan chocolate in particular dramatically increased in popularity on Amazon, but Rhythm 108 had only witnessed this demand through the success of resellers. This left them with a lack of control over their presence on the channel. Rhythm 108 was referred by one of our clients to our Sustainable Growth Programme to help launch the brand directly on the platform. Over time Amazon was unveiled as an important player in the channel mix. We tapped into this potential by optimising their product formats, enhancing their brand experience, then regaining traffic and sales from unauthorised third-party sellers. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/c3e70490-f757-4b08-b624-73182690e15e/Rhythm+FB5.jpg Rhythm 108 Case Study - ThePurposeLed Solution Initially, Rhythm 108 were set up on seller central which provided them will full control over their listings, and Amazon’s efficient FBA process. However, due to Amazon’s regulations around meltable goods during summer, when migration to vendor central became available we worked with them to set this up instead. At the same time as setting things up, we worked with their design teams to consult on category-specific best practices for creating engaging assets on Amazon, this covered their product imagery, A+ Creation, and brand storefront. With the brand live we turned our attention to limiting the visibility of their resellers. Early on, we discussed the potential Rhythm 108 had on the platform, with an existing customer base and the rapid growth in the category we set about the goal of building a strong presence on the platform. With this in mind, we launched the full product range onto the channel, promoted a core subset via effective paid search campaigns and positioned them with top of search visibility on key terms. This loud launch onto Amazon saw the inevitable decline of resellers and strongly established them on the platform. The increasing demand for vegan chocolate on the platform provided the opportunity for Rhythm 108 to grow, but it also meant that they would need to innovate so they could thrive amongst their direct competitors. We researched and advised on the re-formating of Rhythm 108’s existing products to offer more purchase convenience to newer customers. This positively contributed to their channel-specific strategy and led to a huge growth in sales. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/c4f5f59d-0957-4f2a-8166-887dac138364/Rhythm+FB4.jpg Rhythm 108 Case Study - A Succesful Amazon Launch Rhythm 108’s experience with Amazon was a completely blank slate when they connected with us. However, due to their hesitations in joining the platform, it had now become over-populated with resellers poorly representing the brand with out-of-date branding and overpriced listings. Alone, it would have been an uphill battle for the brand to regain control over its listings and navigate the support issues that come with launching on Amazon directly where others have set listings up incorrectly. Through our extensive experience with the platform, we were able to consult and manage their effective launch onto Amazon. We’re continuing to work with Rhythm 108 through maintaining their sustainable growth and resolving the day-to-day issues that come with their accelerated success on the platform. “Amazon has presented a fair amount of challenges for our brand thankfully in ThePurposeLed we have a partner that can effectively help us navigate the platforms complexities. While we still have reservations about Amazon, we have none about working with ThePurposeLed. Our brand is now properly represented on the channel, James and the team have done a great job turning a problem into an opportunity.” - Sanjay Davda, Managing Director, Rhythm 108 https://www.thepurposeled.com/request-free-amazon-ad-campaign-audit daily 0.75 2023-05-26 https://www.thepurposeled.com/bonraw-case-study-2 daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/1bdd00da-fb9a-4267-8dbd-873974fc30c2/Good_Sweet_Good_Change_Banner_1920_x_700px.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/f6f48c27-66fa-4327-9004-e609e3c149ea/Silver+Birch+granulated%2C+600x600+%281%29.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/db3b7aec-273f-46bf-a369-e41fb462a3b2/SF+Silver+Birch+buttercream%2C+IG+%281%29.jpg Bonraw Case Study - Their Journey with ThePurposeLed The BONRAW team was given the advice to get a strong partnership in place early on, after getting a feel for the platform and establishing a strong base knowledge of how the operations worked. “For us, we needed a partner that wasn’t just going to take the workload off, we needed a partner that was going to bring us forward. Otherwise, you’ll fall into a spiral of doing similar revenue while still paying a base rate and a commission, while feeling that it’s all a waste of time and potentially even going backwards.” With this in mind, we set about creating a strategy that would better capture an audience while ensuring that the platform remains profitable for the business. Our market analysis brought to light how we could better position these products and that was through introducing a larger and more cost-efficient format to the range. This proposition had value-add potential for both producer and consumer. https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/456b16e3-ffcb-4ff7-88c5-8f15f879654d/Macro+sugars%2C+second+option%2C+600x600.jpg Bonraw Case Study - BONRAW & Amazon Launchpad Not long after these changes took effect, BONRAW was invited to join Amazon Launchpad. A scheme to support sustainable businesses with their growth on the platform. In our conversation with Joe of BONRAW, he shared that he was advised that you’ll need some expertise in account management to successfully take part in the scheme. “There are a lot of initiatives that Amazon will put forward for you to take part in. But as a smaller brand, you can’t say yes to everything, even if it’s really tempting to do so. With Launchpad, we were fortunate enough to have two excellent account managers. They really worked for us and were an ambassador to Bonraw and acted as a buffer between us and Amazon.” https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/dad0cee4-9350-4ac5-b421-6fc2331f6321/Trio+of+pots%2C+IG+with+crop.jpg Bonraw Case Study - Amazon & Beyond Amazon is an important discovery channel for BONRAW, it has helped grow a brand awareness that would be difficult to acquire elsewhere. And through our partnership, the channel is and has remained profitable for them. The investment they put in whether that be for campaigns or by optimising product formats can be seen substantially returned to them. It’s this sustainable growth that has brought BONRAW to a position where they can now look at opportunities to expand into the US and Germany. Our relationship with BONRAW has grown from strength to strength over the past 2 years. We’ve fostered a partnership that is both productive and collaborative. They know sugar and we know Amazon, and together we’ve brought a truly exciting challenger brand to the forefront on Amazon. https://www.thepurposeled.com/fushi-updated-case-study-2 daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/701d5485-ba9e-4ba4-86f2-b6dec5e9c82e/fushi+banner.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/d0ce4105-3a66-468c-bf81-23af05bcfd47/331115025_720161312897130_3948448304254795783_n.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/52f8c5b0-b445-40ed-a5b7-0b0502c1ee25/331884971_885440599329489_8251312013016408798_n.jpg https://images.squarespace-cdn.com/content/v1/60a78b1a64aece2ab4ac4170/06e44c4b-eace-4e45-b18a-4d2c570d70dd/243203056_3134286393524919_1640987359135244836_n.jpg